product design, logo design

Client: RalloGiallo
Sector: Food & Drink
Location: Italy
Year: 2016

Octaburger is a unique burger maker. Carefully optimized hamburger press makes patties that grill perfectly and become irresistible mouthwatering burgers. It presses six patties at once and then works as a freezer container, keeping them within arm’s reach. Patties freeze quickly, thanks to built-in spacers, and pop out easily due to a non-sticky surface.

The identity is built around a customized typeface, Octa. It is angular by its structure but soft-outlined typeface with modern industrial strength expression. It represents octagram – the main pattern and form of a product.

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