Domik Interiors

logo design • brand identity

Client: Kristina Wells
Sector: Interior Design
Location: London, UK
Year: 2019

The simple word “dom” (Rus. дом “house’) and the derived word “domik” (Rus. домик “little house’) causes warm associations of a cozy home where you can relax with your family after a busy day at work. A comfortable chair is the first element we interact with is so I decided to use it as the main character of a brand.

Taking inspiration from the visual language of a luxury tubular steel chairs and furniture of Bauhaus school (originally invented by Marcel Breuer) – I designed the visual identity for Domik Interiors – luxury interior design studio in London that specializes in residential projects for private individuals.
A monogram serves as a shortcut for the Domik Interiors. It’s is constructed of a flexible, intersecting line that forms the letter “D” and flowing into the letter “i”. Logo reminds of a chair shape and appears friendly, familial and domestic.

Alexander is absolutely excellent in logo design. He understood my brief very well and worked hard to fulfill it. He promptly replied with modifications and his own concepts to provide more choice. I am definitely going to hire Alexander for another upcoming project.

Kristina wells

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