logo design • brand identity

Client: Arasens
Sector: IT & Services
Location: Taipei, Taiwan
Year: 2018

Arasens is an IoT company that offers a new generation of data connectivity solutions for maritime vessels and fleets. By combining rugged hardware with an intuitive cloud-based platform, Arasens helps owners reduce fuel, maintenance, and other operational costs, minimize the risk of breakdowns, and streamline management processes.

The monogram in the seal weaved together the “ARASENS” into a tight, almost abstract form which represents portability and functionality. The identity is set in the friendly sans serif font Muli. The new symbol appears in a contemporary color palette of black and yellow.

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